“The best quality, the best service, and the most affordable in Texas! The only place I go to purchase jewelry.”
– Al B.
Everyone's Jeweler Since 1981
Family-owned and operated, Ernesto’s Jewelry has provided New Braunfels and the Texas Hill Country with engagement and wedding ring guidance for decades. Explore our incredible selection of fine jewelry today.
Your Trusted Circle



At Ernesto’s our commitment to you begins the moment you walk through the door. From jewelry repair to free cleanings, diamond upgrades, and custom design work, our gallery is the premier spot for all of your fine jewelry needs.
We Buy Gold
Ready to let go of pieces you may no longer need? Cash in your buried treasure at Ernesto’s. Since 1981, we’ve offered top dollar for all gold, silver, platinum, coins, and precious stones.
For Every Occasion



Birthday’s, weddings, anniversaries, or just Sunday brunch, Ernesto’s offers jewelry for every occasion. As New Braunfels’ premier independent jewelry store, our showroom is filled with a large collection of unique, hand-selected jewelry, ranging from classic designs to cutting-edge fashion, from around the world. Explore fine jewelry as unique as you are.
Visit Ernesto's
Experience the look and feel of our jewelry firsthand;
we invite you to come in and watch your vision come to life.
we invite you to come in and watch your vision come to life.