Trusted. Family-Owned.
Welcome to Ernesto's

Ernesto’s Jewelry is a family owned and operated, full-service fine jewelry store that has proudly served the heart of Texas as the leading bridal specialists for over 35 years. We take pleasure in providing a memorable shopping experience—as special as the person you are shopping for.

Ernesto’s Jewelry was established in 1981 and is located in New Braunfels, close to San Antonio and Austin in the beautiful Texas Hill Country. It has long been recognized in the region for its incredible selection of fine jewelry, loose diamonds, wedding and engagement rings, that are custom designed, manufactured and/or selected from our resources around the world.

“We regularly travel to jewelry exhibitions and districts where some of our finest diamonds and most beautiful signature pieces are found.”

– Ernesto Jergins, company owner.

Our Goals are to:


Be Customer-Driven

We provide excellent service to our New Braunfels customers as well as the Austin & San Antonio corridor. We want our service to be remembered as professional, knowledgeable, helpful, patient, friendly and prompt, meeting or exceeding your expectations. In this fast-paced world where time is a precious commodity, we promise to take the time to listen to you and share ourselves in return, ensuring your confidence in our service.

Offer Only The Finest Quality Jewelry

We will custom design or select the perfect items for our customers, traveling the world if necessary to locate them. We have a large selection of certified diamonds and luxury brands. Not only do we carry heirlooms and classic styles, we pride ourselves on having the latest jewelry trends.

Recognize employee families

Both employee and company success is determined, in no small part, by the health of each employee’s family. We will, therefore, do what we can to support a healthy employee family environment.

Support our Community

We are stronger when we work together with others to build and invest in the New Braunfels and surrounding communities. Ernesto’s supports the community by providing scholarships, supporting programs, and donating jewelry to various fundraisers.


“Wedding rings are a symbol of enduring commitment. Since 1981, our family has helped men and women choose wedding rings they love to wear. We’ll spend time with both of you to find exactly what you’ve been dreaming of, a perfect representation of your love. Ernesto’s is where New Braunfels gets married.”
Ernestos Signature
We invite you to visit Ernesto’s Jewelry and learn more about who we are, what we offer, and how we can best serve you.